BRANDING WITH PURPOSE
LEARN TO BETTER INTERACT WITH YOUR AUDIENCE
You have a logo, you know how you want to help your clients, but you get stuck pondering the best way to reach your audience.
We help you apply the internal voice of your business in a direct and understandable tone for both you and your audience. Business should be simple, and we are here to refine that process through your brand interaction with your audience.
WHAT IS THE DIFFERENCE?
LOGO VS BRANDING
We focus on perspective when designing. Who, what, when, where and why are important for both logo design, and branding. Breaking down who we are talking to and how we want to address them is key to determining our approach. If we know who we are talking to, we can figure out how to use designs to speak to them with intention.
// an identifying symbol
How your business looks :
long term image/presence
specifying target audience
business voice and tone
directly addressing target markets
written copy, applied designs, marketing techniques
// a public image or identity
How your business is perceived :
often first visual contact
easily read and understood
usable at large and small scale
appealing to most, targeted to market
colors, icons, type and more that specify applied design constraints