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BRANDING WITH PURPOSE

LEARN TO BETTER INTERACT WITH YOUR AUDIENCE

You have a logo, you know how you want to help your clients, but you get stuck pondering the best way to reach your audience. 

We help you apply the internal voice of your business in a direct and understandable tone for both you and your audience. Business should be simple, and we are here to refine that process through your brand interaction with your audience.

WHAT IS THE DIFFERENCE?

LOGO VS BRANDING

We focus on perspective when designing. Who, what, when, where and why are important for both logo design, and branding. Breaking down who we are talking to and how we want to address them is key to determining our approach. If we know who we are talking to, we can figure out how to use designs to speak to them with intention. 

LOGO

// an identifying symbol

How your business looks :
  • long term image/presence

  • specifying target audience​

  • business voice and tone 

  • directly addressing target markets

  • written copy, applied designs, marketing techniques

BRAND

// a public image or identity

How your business is perceived :
  • often first visual contact

  • easily read and understood

  • usable at large and small scale

  • appealing to most, targeted to market

  • colors, icons, type and more that specify applied design constraints

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BRANDING MATERIALS

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READY TO DIVE IN?

LET'S GET BRANDING!