BRANDING WITH PURPOSE
CREATING IMPACTFUL IDENTITY FOR MEANINGFUL INTERACTION
Your brand is the bridge between your business and it's customers. We find the internal values of what helps set you apart as a business, to create a visual identity that aligns with your company, just as well as your ideal clients. With a core of understanding who you and your business are, we can create meaningful interactions with a consistent presentation. Business should be simple, a good brand will help define and set expectations of what it is you really do for your clients.
WHAT IS A BRAND?
HOW IDENTITY CAN IMPACT YOUR BUSINESS
Your brand is the bridge between your business and it's customers. We find the internal values of what helps set you apart as a business, to create a visual identity that aligns with your company, just as well as your ideal clients. With a core of understanding who you and your business are, we can create meaningful interactions with a consistent presentation. Business should be simple, a good brand will help define and set expectations of what it is you really do for your clients.
BRAND
// a public image or identity
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initial imprint left on the public
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often first point of contact
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cohesive visual presence
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applied design constraints
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targeted to a specific market
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purposeful communication
DESIGNED TO APPLY
UNDERSTANDING THE USER EXPERIENCE
We focus on perspective when designing. Understand who, what, where, when, and why, by breaking down; who we are talking to, how we want to address them, where to reach these people, when we need to reach out in the process, and why they want what you offer. These elements determine what a meaningful approach and execution of your brand looks like.
If we know who we are talking to, we can figure out a brand design that speaks with intention, and pairs well with your visual identity.
OUR APPROACH
MAKING COMPLEX IDEAS SIMPLE
How we approach branding is simple, while still allowing for informative and impactful decisions. A focus on UI ( User Interface ) and UX ( User Experience ) gives you piece of mind that what we design has been thought out with reason and purpose to make the UX/UI better for everyone involved.
COLLECT
We collect information about you and your business to make sure there is a clear understanding from both parties of where you are at, and where you want to be with your brand.
BRAINSTORM
We utilize past experiences to help plan out what your brand needs to meet your goals that we defined for your business.
CREATE
Once we have an achievable direction and goals, we start creating and refining the elements you need, to successfully implement your new brand identity.
