Fancy Art Supplies

CREATING A LOGO

BY UNDERSTANDING YOUR BUSINESS

A logo is often one of the first points of contact with the public eye. Ready for a logo that truly represents your business? Let's start discovering!

I provide a platform that uses design and break down basic philosophy to visually speak to your audience. Together, we dive into the creative depths to build your visual deliverables and create a guide that helps you understand how apply your new assets.

WHAT IS THE DIFFERENCE?

LOGO VS BRANDING

We focus on perspective when designing. Who, what, when, where and why are important for both logo design, and branding. Breaking down who we are talking to and how we want to address them is key to determining our approach. If we know who we are talking to we can figure out how to use designs to speak to them too. 

LOGO

// an identifying symbol

How your business looks :
  • long term image/presence

  • specifying target audience​

  • business voice and tone 

  • directly addressing target markets

  • written copy, applied designs, marketing techniques

BRAND

// a public image or identity

How your business is perceived :
  • often first visual contact

  • easily read and understood

  • usable at large and small scale

  • appealing to most, targeted to market

  • colors, icons, type and more that specify applied design constraints

LOGO DESIGNS

 
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READY TO DIVE IN?

LET'S START DESIGNING!