CREATING A LOGO
BY UNDERSTANDING YOUR BUSINESS
A logo is often one of the first points of contact with the public eye. Ready for a logo that truly represents your business? Let's start discovering!
I provide a platform that uses design and break down basic philosophy to visually speak to your audience. Together, we dive into the creative depths to build your visual deliverables and create a guide that helps you understand how apply your new assets.
WHAT IS THE DIFFERENCE?
LOGO VS BRANDING
We focus on perspective when designing. Who, what, when, where and why are important for both logo design, and branding. Breaking down who we are talking to and how we want to address them is key to determining our approach. If we know who we are talking to we can figure out how to use designs to speak to them too.
// an identifying symbol
How your business looks :
long term image/presence
specifying target audience
business voice and tone
directly addressing target markets
written copy, applied designs, marketing techniques
// a public image or identity
How your business is perceived :
often first visual contact
easily read and understood
usable at large and small scale
appealing to most, targeted to market
colors, icons, type and more that specify applied design constraints